Who I Am & What I Do
Drawing on two decades of hands-on experience across B2C and B2B, I help companies build the data foundations and AI automation they need to understand what’s working and scale efficiently. Growth usually stalls not because the product is bad, but because there’s no clear picture of what’s driving results, and no system to act on it.
I believe go-to-market success isn’t about chasing leads. It’s about getting the right setup: performance data that helps you make better decisions, automation that handles what doesn’t need a human, and go-to-market motions that scale, whether that’s through paid ads, direct sales, affiliate, reseller channels, or partnerships. I mix strategic thinking with hands-on work to help companies grow, even with lean teams or limited budgets.
Key Experience
Co-founder | AI-Powered Job Search Platform
- Bootstrapped initial 12 months before securing VC funding from one of Europe's largest media companies
- Developed key affiliate and strategic partnerships to drive revenue and web traffic growth
- Hired and led a 25 person cross-functional team (developers, CS, sales, HR, finance, etc.)
- Became one of the fastest-growing job search engines in Sweden
- Launched in Sweden & Denmark
- Cash flow positive before exit through acquisition
- B2B & B2C
Market Expansion | Swedish VC-Backed Tech Company → Denmark
- Scaled from zero to double-digit million SEK revenue in 18 months
- Built the web service into one of Denmark's most-visited websites through data-driven growth
- Developed key partnerships with Denmark's top media and e-commerce companies
- B2B & B2C
International Growth | Swedish VC-Backed Tech Company
- Led expansion & growth in UK, Ireland, and New Zealand markets
- Increased revenue and traffic by +250% through direct sales, affiliate and partnerships
- Built affiliate-led and partnerships GTM initiatives to support growth in markets with limited direct sales capacity
- B2B
VC-Backed Swedish Tech Company
- Scaled ARR 5X from single-digit millions
- Transformed GTM strategy from 100% cold outbound to data-driven all-bound approach
- Built data foundations to track and optimize the entire revenue process
- Setup partnershios, reseller and affiliate models to extend reach with minimal team expansion
- B2B
AI, LLM & Compliance Platforms
- Marketing of enterprise solutions for AI, LLM, GRC & compliance platforms
- Solutions for companies navigating complex regulatory environments (e.g., EU AI Act)
- Developed deep understanding of AI implementation in enterprise environments
- Got key partnerships with leading advisory firms and explored reseller routes for enterprise GRC platforms
- B2B
Capital Raising Experience
- Pitched to 40+ investment companies from angel investors to VC funds including Almi Invest, Bonnier R&D, Creandum, Industrifonden, EQT, and KPMG
- Built data-driven pitch materials demonstrating clear unit economics and growth metrics
Throughout these roles, I've consistently built data foundations and strategic partnerships that create sustainable growth and operational efficiency.
My Approach & Philosophy
I'm curious, hands-on, and execution-focused. I test hypotheses rapidly, make data-driven decisions, and build growth even with limited resources.
Throughout my journey—from early-stage, low-budget ventures to high-investment scale-ups—the common denominator has been building data foundations that provide clarity on what's working and what isn't.
What separates successful companies from struggling ones isn't budget size—it's having the data infrastructure to use customer insights, understand performance and the automation to scale efficiently.
I Work With Organizations That Believe:
- Data-driven decisions are better than guesswork.
- Understanding performance matters more than vanity metrics.
- Automation should handle repetitive tasks, freeing up humans for strategic work.
- Customer insight is more valuable than surface-level analytics.
- Building proper foundations is worth the investment.
- Strategic growth often includes building affiliate, partnerships and reseller channels to scale reach effectively.
- Long-term performance clarity drives sustainable growth.
I Don't Work With Organizations That:
- Want quick fixes without building proper foundations.
- Prefer to operate on assumptions rather than data.
- Expect results without investing in the right infrastructure.
- Focus on vanity metrics instead of business outcomes.
- Want pretty dashboards without actionable insights.
- Resist automation and prefer manual processes.
- Just want more tools instead of better systems.
Smart growth isn't about having endless resources—it's about having the right data and automation to make informed decisions and scale efficiently. If you need a partner who can build foundations that last book a meeting with me