I help companies get found - by buyers and by AI.
I usually work with B2B and B2C companies in three ways:
- Nordic market entry
- Sales & partnerships
- AI visibility
Whether you're entering the Nordics or need to be found and cited in AI search, I help define, implement, and execute the commercial strategy.
What I do
1. Nordic market entry
Companies entering Denmark, Sweden, and the broader Nordics. Roles typically involve first-person on the ground, country manager, strategic AE, and Go-To-Market (GTM) to help define, implement, and execute the commercial strategy.
- First-person on the ground to get you from zero to first clients, partners, and pipeline
- Operate hands-on as country manager, strategic AE, or GTM lead
- Define, implement, and execute the commercial strategy
2. Sales & partnerships global
Build and scale partner portfolios, affiliate networks, and direct sales pipelines. Go-to-market for companies selling to managers, directors, VPs, and C-level. Deal sizes from transactional to six-figure annual contracts.
- Build and scale partner portfolios, affiliate networks, and direct sales pipelines
- Go-to-market for companies selling to managers, directors, VPs, and C-level
- Deal sizes from transactional to six-figure annual contracts
3. AI visibility
Most B2B sites are invisible to AI search. Not because content is bad, but because it's not structured for AI to understand. I help build that data layer with content, schema markup, connected entities, and technical foundations.
- Build the data layer with content, schema markup, connected entities, and technical foundations
- Structure your site so AI can understand and cite it
- Fix missing connections that block AI visibility
When to work with me
- You're entering or expanding in Sweden, Denmark, or the broader Nordics and need a country manager or GTM lead
- You need to build and scale partner portfolios, affiliate networks, or direct sales pipelines
- You're working with enterprise AI platforms and need GTM leadership (LLM-agnostic, governance, EU AI Act)
- Your B2B or B2C site is invisible to AI search - not because content is bad, but because it's not structured for AI to understand
- You want to appear in AI search results (ChatGPT, Perplexity, Google AI Overview) and need the technical foundation
How we work
We start with a short discovery call to understand what you need - Nordic market entry, sales & partnerships, AI visibility, or a combination. From there, you choose the path: a focused sprint, ongoing advisory, or hands-on execution. Learn more on the services & pricing page.
Why it matters
AI and search engines now read your site like a database, not a brochure. Most B2B and B2C sites are invisible to AI search not because content is bad, but because it's not structured for AI to understand. Companies that build the right data layer with content, schema markup, connected entities, and technical foundations become easier to find, quote, and trust — across every channel.
Why me?
- 20 years connecting visibility to revenue across B2B, B2C, and e-commerce
- Worked with bootstrapped founders and funded teams across Europe
- Combine technical, marketing, and commercial insight into one process
- GTM lead for enterprise AI platforms with deal sizes from transactional to six-figure annual contracts
Frequently asked questions
How do you help companies enter the Nordic market?
I step in as a GTM lead, country manager, strategic AE, or commercial lead to get you from zero to first clients, partners, and pipeline. I handle positioning, outreach, partnerships, and early sales until traction is proven.
Which Nordic countries do you cover?
Primarily Sweden and Denmark, where I have native language skills and 20 years of market experience. I also support broader Nordic expansion into Norway and Finland.
Why isn't my website showing up in AI results?
Most B2B and B2C sites are invisible to AI search not because content is bad, but because it's not structured for AI to understand. AI tools need your website to be structured and machine-readable with proper schema markup, connected entities, and technical foundations. Without this data layer, your site remains invisible to ChatGPT, Perplexity, and Google AI Overview.
What's the difference between SEO and AI visibility?
SEO focuses on ranking pages in search engines, while AI visibility requires structuring your content so AI can interpret and use it in answers and recommendations.